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Case Study

Moje Stezka: Increase in portal traffic by 400% over 5 months

We helped a tourism and cycling portal significantly increase traffic, improve user engagement, and set a functional monetization model. During 5 months, traffic increased by 400 % and advertising revenue rose from 20 000 Kč to 140 000 Kč monthly.

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Introduction

Moje Stezka is a tourist and cycling portal focused on themed routes in the Czech Republic. The project had the potential to reach a wide community of travelers, tourists, and cyclists, but faced low traffic, weak SEO, and poorly structured content.

Client Goals

The goal of the project was to increase organic traffic to the portal, improve user engagement, and create a stronger foundation for long-term content monetization. Part of the brief was also to clarify the website's structure, strengthen SEO performance, and design a more user-friendly environment.

How we proceeded

First, we prepared an SEO strategy focused on thematic routes, locations, and user search interests. Next, we restructured the content so the portal became clearer for both visitors and search engines. We incorporated interactive elements into the website, optimized the user journey, and conducted a UX redesign for key parts of the portal. Part of the solution also included designing a monetization model that allowed for more efficient use of advertising space.

Results

During 5 months, we managed to increase the portal's traffic by 400 %. The average length of visits increased by 180 % and there was also an increase in user registrations. Thanks to higher traffic and a better monetization model, monthly advertising revenue rose from 20 000 Kč to 140 000 Kč. The investment of 160 000 Kč returned approximately in 2 months.

Current Situation

Moje Stezka is a tourist and cycling portal focused on thematic routes in the Czech Republic. Although the project worked with attractive content, its potential was not fully utilized. The website had low traffic, weak SEO, unclear content structure, and low user engagement.

  • Low portal traffic
  • Poor organic search results
  • Unclear content structure
  • Low user engagement
  • Untapped monetization potential

Project Goal

The main goal was to increase portal traffic and improve user engagement. At the same time, it was necessary to set up the web to enable long-term growth as a content and community portal with a clear monetization model.

Our Solution

We approached the project comprehensively – from SEO strategy, through content structure, to UX and monetization. The goal was not only to bring more visitors to the site but also to retain them, motivate further exploration of the content, and create space for income growth.

1. SEO Strategy

We proposed a strategy focused on thematic routes, regions, tourist destinations, and specific search queries. The optimization helped the website better target users who actively seek inspiration for trips, cycling routes, and travel across the Czech Republic.

2. Content Structure

We revamped the information architecture of the portal to make the content more transparent, better categorized, and easier to find. As a result, users could quickly access relevant routes and search engines could better understand the website's content.

3. Interactive Elements

We incorporated interactive elements into the portal to support extended content engagement. These helped increase visitor engagement and motivated them to further explore routes, locations, and thematic recommendations.

4. UX Redesign

We focused on simplifying the user journey, improving the presentation of routes and enhancing navigation throughout the portal. The result was a more pleasant environment, leading users to longer visits and repeated use of the website.

5. Monetization Model

A part of the project was also the design of a more effective monetization model. Thanks to higher traffic, better ad placements, and improved content handling, we were able to significantly increase advertising revenue.

Results

  • Portal traffic increased by 400% over 5 months
  • Average visit duration increased by 180%
  • The number of user registrations increased
  • Community engagement increased
  • The portal gained a stronger position as a media channel

Financial Impact

Due to the increase in traffic and optimization of monetization, advertising revenue increased from the original Kč 20,000 to Kč 140,000 monthly.

Return on Investment

  • Investment: Kč 160,000
  • Return: approximately 2 months

Key Benefits

  • Significantly higher traffic
  • Better organic visibility
  • More active user community
  • Longer time spent on the website
  • Functional content monetization

Summary

The Moje Stezka portal has become a stronger media channel thanks to the adjustments, with increasing traffic, a more active community, and significantly better advertising revenue. The project demonstrated that correctly set combinations of SEO, content, UX, and monetization can bring a quick and measurable return for a content portal.

Information
Project
Moje Stezka: Increase in portal traffic by 400% over 5 months
Published
2026-01-20
Client
Moje Stezka
Project website
mojestezka.cz
Slug
moje-stezka-zvyseni-navstevnosti-portalu-o-400-behem-5-mesicu
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