Initial Situation
Moje Připomínka is a hybrid application for managing deadlines, documents, and important events. The project entered the market as a new product without an existing user base. Although the application addressed a practical problem, its value was not clearly communicated to users and initial product awareness was very low.
- New product without a user base
- Low awareness of the application
- Poorly communicated value for users
- Lacking acquisition strategy
- Need to validate the product in the market
Project Goal
The main goal was to acquire the first users, validate the product's viability in the market and lay the groundwork for stable growth. A part of the goal was also to set up the user journey so, that visitors quickly understood the application’s usefulness, registered, and started using it actively.
Our Solution
We built the project on a clear definition of product value, optimized landing page, simple onboarding process, and acquisition campaigns. The objective was not only to gain registrations, but primarily to bring in users who would actually start to use the application regularly.
1. Defining product value
First, we specified the main value proposition of the application. We focused communication on practical situations, in which users need to manage deadlines, documents, and important events. This made it clear on the website why to use the application and what specific problem it addresses.
2. Landing page optimization
We modified the landing page to guide visitors clearly from understanding the application’s value to registration. We simplified the structure, strengthened the main calls to action, and removed elements, that could unnecessarily distract from registration.
3. Freemium model
We designed a freemium model, which allowed users to start using the application without any entry barrier. Paid features were set to make sense for more active users and gradually support the growth of monthly recurring revenues.
4. Onboarding
We simplified onboarding and focused on quickly achieving the first value. Users were encouraged to set their first reminder as soon as possible, upload a document or add an important deadline. This increased the likelihood, that they would return to the application.
5. Performance campaigns
We launched performance campaigns aimed at relevant users, who manage deadlines, documents, and personal obligations. Campaigns were regularly optimized based on the cost per registration, user quality, and subsequent activity in the application.
Results
- 12,000 registered users within 6 months of launch
- 4,500 active users monthly
- Conversion rate for registration reached 18%
- The product successfully validated market interest
- The application established a stable base of active users
Financial Impact
Thanks to the combination of the freemium model, well-designed user journey, and acquisition campaigns the product achieved monthly recurring revenue of Kč 180,000 within 6 months.
Return on Investment
- Investment: Kč 300,000
- Return: approximately 4 months
Key Benefits
- Rapid product validation in the market
- Stable growth of user base
- Higher number of active users
- Functional freemium model
- Recurring monthly revenues
Summary
Moje Připomínka successfully entered the market and confirmed user interest during the first few months for a solution to manage deadlines, documents, and important events. Thanks to clearer communication of value, optimized landing pages, simple onboarding, and performance campaigns, it was possible to gain thousands of registered users, create an active user base, and start generating regular revenues.